Effective Date: May 03, 2025

Business Name: The Shades of the Life Oxford Digital Design and Visual Art Studio (SOL)

1. Introduction

This Privacy Policy explains how SOL collects, uses, discloses, and protects your personal data when you visit our website, enrol in our summer camps, use our digital services, or interact with our applications and games. We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR).

SOL is a UK-based business providing digital services (AR/VR, 3D printing, digital art, and interactive media), mobile applications/games, and educational summer camps.
Business address: 10 Broadhurst Gardens, Sandford-on-Thames, Oxford, OX4 4YQ
Email: info@theshadesofthelife.com
Phone: +44/(0)7380410465

2. What Information We Collect

We may collect and store the following information depending on your interaction with us:

a) General Website and Service Users

·Name

·Email address

·Phone number

·Payment and billing details

·IP address and browser information (via cookies)

b) Summer Camp Registrants

·Child’s name and age

·Parent/guardian contact details

·Medical or allergy information

·Emergency contacts

·Media consent preferences

c) App/Game Users

·Device information (type, operating system)

·Usage data (analytics, crash reports)

·Usernames or login identifiers (if applicable)

3. How We Use Your Data

We use your personal data to:

·Process and confirm bookings

·Deliver digital and educational services

·Respond to customer service enquiries

·Ensure child safety during camps

·Improve user experience in apps/games

·Send service-related or promotional messages (with consent)

·Fulfil legal obligations (e.g. safeguarding, accounting)

4. Legal Basis for Processing

We rely on the following legal grounds:

·Contract – to fulfil services you’ve requested

·Consent – for marketing or media use

·Legal obligations – such as child protection, insurance, or financial record-keeping

·Legitimate interests – for safety, service improvement, or fraud prevention

5. How We Protect Your Data

All personal data is stored securely using encrypted systems and password protection. Access is restricted to authorised personnel only. Payment data is processed via secure third-party platforms (e.g. Stripe, Wix Payments); SOL does not store card information.

Sensitive data (e.g. medical info) is stored only as long as needed and securely deleted after the retention period.

6. Data Retention Periods

·Booking/transactional records: 6 years

·Medical/emergency data for camps: 6 months after the end of the programme

·Photo/video/media consent: until withdrawn

·Analytics and app usage data: 2 years (anonymised where possible)

7. Third-Party Sharing

We never sell or rent your data. We may share data only with:

·Payment processors (e.g. Stripe)

·Web/app hosting providers (e.g. Wix, Unity)

·Emergency services (in the case of a camp incident)

·Regulatory or legal authorities when required

All third parties are expected to comply with strict data protection standards.

8. Your Rights

You have the right to:

·Request access to your data

·Correct inaccurate data

·Request deletion of your data (where lawful)

·Withdraw consent (e.g. photo use or marketing)

·Object to processing in certain cases

·Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise these rights, please contact us at info@theshadesofthelife.com.

9. Cookies and Tracking

Our website uses cookies to:

·Improve site functionality

·Analyse website traffic

·Remember your preferences

When you first visit our website, you will be asked to accept or reject cookies. You can manage these settings anytime through your browser or site preferences.

10. Use of Apps and Games

SOL develops interactive applications and games for educational and entertainment purposes. These may collect:

·Anonymised usage data (e.g. crash reports)

·IP address and device type

·In-app behaviour and feature usage

If personal data is collected in-game (e.g. login or username), it will be handled securely and only used to deliver the intended experience.

We may use trusted third-party services such as:

·Unity Analytics

·Google Firebase

·Game engine crash tracking

Where apps are designed for children, we comply with the UK Children’s Code and will always seek parental consent where required.

11. Marketing and Media Consent

We will only send newsletters or promotional materials if you have explicitly opted in.
We will never use images, videos, or quotes from children unless:

·A parent/guardian has provided written or tick-box consent

·The material is used respectfully and without revealing full names or contact details

You may withdraw consent at any time by emailing us.

12. Changes to This Policy

We may update this policy to reflect service changes or legal requirements. Updates will be posted on our website and, where appropriate, notified by email.

13. Contact Us

For any questions about this Privacy Policy or your data, contact:
📧 info@theshadesofthelife.com
📍 10 Broadhurst Gardens, Sandford-on-Thames, Oxford, OX4 4YQ
📞 +44/(0)7380410465